Diablo Immortal passes $100m revenue after just eight weeks

Blizzard and NetEase’s Diablo Immortal has notched up $100m in player spending after two months, almost entirely without the game’s Chinese market.

That’s according to reliable app store analytics firm Sensor Tower, which compared Diablo Immortal’s start to that of Pokémon Go (which took just two weeks to rake in $100m) and Fire Emblem Heroes (10 weeks).

Diablo Immortal revenues now seem set to accelerate, since the app arrived belatedly in China this week.

Diablo Immortal’s launch trailer.

In China, Diablo Immortal ranked as the most-downloaded game via the Apple App Store for its first two days, and among the top three highest-grossing titles for both.

The game had been set to arrive in China closer to its Western versions, but ultimately received a last-minute delay.

At the time, NetEase suggested the holdup was its own choice, with extra time necessary to improve the game.

But a subsequent report stated the delay was imposed by China after the game’s now-closed social media account posted an image of Winnie the Pooh, a character used to reference the country’s president. NetEase declined to comment on that report when approached by Eurogamer.

It’s clear Diablo Immortal has been a financial success, though the game has been plagued by complaints surrounding its monetisation practices.

“Diablo Immortal is the best and the worst of the series all in one,” our Bertie wrote of the game, praising its gameplay but criticising a growing push towards spending as the game continues.

“The shop, the free-to-play guts of it all,” he continued. “The more I play, the more it makes its presence felt and tempts me to reach for it, for skins or gems or equipment or currency.”

In the meantime, the game’s developers are currently battling an XP bug which it is claimed has cost players “millions” of lost experience points.

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