Nintendo says it won’t “necessarily” adopt $70 for future titles after Zelda

Nintendo’s Doug Bowser has addressed the company’s decision to slap the upcoming The Legend of Zelda: Tears of the Kingdom with a $70 price tag in the US, saying it’s not “necessarily” a price point it’ll apply to all its titles in the future.

Nintendo confirmed Tears of the Kingdom would retail for $69.99 in the US – $10 above the price it usually adopts for its big blockbuster titles – at the start of February, leading some to wonder if this may be the new standard for the company’s games moving forward.

The move would certain align with a growing number of other publishers – including Sony, Microsoft, EA, Ubisoft, and Take-Two – who’ve recently looked to position $70 as the new normal for many of their games on consoles.

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