Amid debate in Washington over whether TikTok should be banned if its Chinese owner doesn’t sell it, one group is watching with particular interest: the many brands — particularly in the beauty, skin care, fashion, […]
A group of influencers are on a private jet to Bora Bora. They sip Veuve Clicquot, sample caviar and dance in their seats to Fergie’s “Glamorous.” Welcome to Trippin’ with Tarte, a promotional extravaganza sponsored […]
If this story were a TikTok video, the writer would be applying lip gloss right about … now. Unscrewing the cap on a tube of mauve goo and giving it a generous swipe across puckered […]
Some social media users are not feeling the Christmas spirit — or this box of mini lipsticks and branded stickers. Source
Video games entered mainstream culture decades ago, but these days, gamers are more like celebrities, with millions of fans online. That means, among other things, that the days of gamers wearing jorts and oversize T-shirts […]
In early November, teenagers across America were sent into a frenzy over makeup. Two popular YouTubers with tens of millions of followers between them had been hyping a beauty line collaboration for weeks, using documentary-style […]
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