Have you ever been on TikTok for so long that you get served a video by TikTok itself telling you to stop it and go to bed? It happens to me, dear reader, once or twice a week.
And when I’m in TikTok’s clutches, powerless to stop the cooking tips, pithy album reviews, rug-cleaning videos and clips of people throwing rocks off bridges, there are ads for mobile games. Really weird ads for mobile games.
You’ll have seen them too, surely, particularly the ones for Top War: someone talks over footage of what looks like the game, saying they’re exposing ‘fake game ads on TikTok’. The action you see in these Top War ads suggests it’s a simple two-lane runner-type game. If you actually install Top War, however, you will play a few stages of that runner game, and then the ‘real’ game reveals itself: a strategy builder-battler.
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