Red alert, everyone! There’s actually an RTX 4070 Ti selling for MSRP on launch day! We haven’t seen this in the US in forever, with all the recent GPU launches playing host to mass sell-outs, retailer price gouging, and widespread scalping.
Take a trip over to Newegg, though, and you can find this Zotac Trinity RTX 4070 Ti for $799.99 – is that technically 99 cents above the actual retail price given by Nvidia? We guess so, but we’re willing to let this one slide.
Judging by the current stock situation, it looks like the UK is going to demonstrate a repeat of the RTX 4080 launch. While the card sold out immediately in America, British buyers didn’t seem so enthused; likely a result of the current cost-of-living squeeze that is badly affecting the UK.
That means we’re still seeing a lot of RTX 4070 Ti models on sale in Britain, with a ton of different models available from Overclockers, which seems to be where the best deals are right now. Other retailers also have stock, but it’s often more expensive. Some cards on Scan are selling for as much as £1,049!
Newegg’s actual own stock has dropped, so forget about those pricey third-party sellers: you can get this Gigabyte Eagle OC RTX 4070 Ti for $849.99 right now. Nothing from B&H Photo yet, which means that if the card sells out elsewhere that might end up being the best place to look.
Somewhat surprisingly, we’re not seeing a huge amount of RTX 4070 Ti cards show up on Amazon just yet. There’s one MSI model being sold for a frankly ridiculous $1,299.99, and nothing at all to see on UK Amazon.
At this point during the RTX 4090 launch, we were already seeing a bunch of scalped GPUs being sold way, way above MSRP. This is a slightly heartening sight, though a quick trip to eBay shows a bunch for sale at $1,000+ prices – including one wiseguy who says he’ll ship it as soon as he receives it on January 12. So to be clear, that’s someone who has locked in an order for the card and couldn’t even wait for it to be delivery before putting it up on eBay. Some people…
Over in the UK, it looks like Overclockers is the place to be, since Scan, Box, and Ebuyer are all listing the RTX 4070 Ti at £900 or above. You can snag this Zotac Trinity model (or one from Inno3D) for £848.99. If you’re not a fan of those brands and are willing to pay a little more, you can get this Asus TUF RTX 4070 Ti for £869.99.
Currently in the US, the cheapest RTX 4070 Ti we could find was at Best Buy: this MSI Ventus 3X OC model for $839.99, slightly above the $799 MSRP. As mentioned previously, you’ll need a Best Buy account to snap one up, as the retailer is attempting to prevent another instant rush of sales to scalpers – learning from the mistakes of the RTX 4090 launch, clearly.
Newegg has stock, but only from horribly overpriced third-party sellers. Micro Center doesn’t appear to have any units for sale. It looks like B&H Photo will be stocking the card, but it’s still marked as ‘coming soon’ on the website so keep an eye on that one.
Ironically, it looks like Nvidia’s website links are playing up. On the UK site, some of the links to retailers don’t appear to be working – you can use our pinned links above to instantly get to the relevant storefront!
And we’re off! The Nvidia RTX 4070 Ti is officially on sale, though not all retailers have it available just yet. If you’re in the US, it’s available from Best Buy at retail price, but you’ll need an account to purchase it.
Meanwhile, in the UK, Scan and Overclockers both have stock available, with prices starting at £848.99 and ranging up to around the thousand-pound mark. Stock is likely to evaporate faster than the lukewarm RTX 4080, so move fast!
A quick bit of analysis here of the RTX 4070 Ti models being promoted on Nvidia’s own website: while Team Green might’ve dropped the US MSRP from $899 to $799 when it rebranded the RTX 4080 12GB to christen it this GPU instead, it looks like a third-party manufacturers aren’t playing ball.
Not a single one of the ‘coming soon’ cards listed on Nvidia’s website is priced at $799 – the cheapest is an MSI model at $839.99, and some are priced at the original $899 mark. This could be due to the manufacturers sticking with their original price plan for some of the cards – or they may have already taken an unseen hit when Nvidia renamed the GPU, since factory-overclocked models are frequently a bit more expensive than those that come direct from Nvidia.
It’s worth noting here that there doesn’t appear to be a Founder’s Edition version of the RTX 4070 Ti. This isn’t entirely surprising, since Nvidia tends to prioritise its most powerful cards for first-party FE variants, but it’s a tad unusual since there was a Founder’s Edition RTX 3070 Ti in the previous generation.
Remember, we’re very likely to see scalpers pop up once the card goes on sale. In fact, it looks like some sellers on Newegg are already prepared to capitalize on the inevitable stock shortages here; there are a bunch of RTX 4070 Ti models already listed from independent sellers of varying degrees of sketchiness, and virtually all of them are being offered for upwards of $1,000 – far beyond Nvidia’s MSRP of $799.
Some of these cards are being sold for frankly ridiculous prices, closer to that of the RTX 4090 (though of course, you won’t find one of those at retail price right now either). Needless to say, you shouldn’t buy a 4070 Ti for $1,500!
Unlike with the RTX 4090 launch, Nvidia hasn’t given us a specific timeframe for the release today. We can reasonably assume it’ll be tied to a US timezone, so readers in other timezones may have to wait for a while even though it’s already January 5.
While we wait for RTX 4070 Ti stock to appear, check out our roundup of everything we know about the Nvidia RTX 4070 Ti.
We’ll also be reviewing the GPU, but due to CES 2023 happening at the same time, it’ll be a bit delayed.
When the RTX 4090 went on sale, it sold out almost instantly, and while the RTX 4080 eventually sold out, it took a little longer.
What will happen when the RTX 4070 Ti goes on sale? Due to the value proposition, it could sell out quickly – being the cheapest GPU of the current RTX 4000 series, it could make it more of an ‘impulse’ buy, and people disappointed at not getting the RTX 4080 or even 4090 might try to get the 4070 Ti to tide them over.
Keep this page bookmarked and we’ll help you beat the rush and hopefully snag a new GPU.
Today’s the day! The Nvidia RTX 4070 Ti will go on sale at some point on Thursday January 5. We don’t have the exact time just yet, so we’ll be keeping an eye out and will update this blog when stock starts appearing.
If Nvidia follows its previous launches, we expect it to go on sale at 9am ET, which is 2pm GMT for people following along in the UK.